The way nature intended.
Our high standards for animal care and quality ingredients have been part of our family business since the beginning. We believe saying “NO” is a good thing. If it’s not right for the families we serve and the animals our farmers raise, we say “NO” and always will.
We are one of only two pork producers in the country to hold this certification, which provides third-party auditing of every phase of pork production including farms, transportation and harvesting. The certification is based on the Five Freedoms, a globally accepted measure of animal care that goes beyond the basics of food, water, shelter and health to include freedom from distress and the freedom to express normal behaviors.
We believe antibiotics have a purpose when it comes to treating disease, but not for sub-therapeutic use to increase feeding efficiency. We cull animals that get sick, treat them and sell them in commodity markets.
Federal regulations do not permit the use of added hormones in pork; however, growth promotants are prominent alternatives used by commodity producers. Our farmers never use added hormones or growth promotants.
Conventional livestock diets typically use animal by-products as an inexpensive source of protein. Our all-vegetarian diet is carefully blended to ensure balanced nutrition for the animals. We believe that results in better tasting meat.
We never use artificial ingredients in our products and keep things as simple as possible.
We're proud to say our organic products exceed the requirements of the National Organic Standards Board by adhering to the GAP2 guidelines and being Certified USDA Organic.
Our organic chickens are raised free range on certified organic farms. They have the ability to roam freely, in addition to:
We offer continuous access to nutritionally complete 100% veggie diets free from animal by-products. We also offer herbal products and probiotics to promote healthy chickens. For the future, we're working on chick feed nutrition that supports a stronger, healthier start to their development.
All poultry houses have state-of-the-art temperature control. Many of our chickens have outdoor access and natural lighting, and we're adding more houses like this every year. We enforce mandatory "lights off" resting periods and are studying how we can make chickens feel more comfortable in the future within their housing environment.
We are a leader in raising healthy animals without antibiotics. Our goal is to completely eliminate their use at our company. We provide constant supervision and veterinary care, and we never withhold care when needed. We prohibit genetic engineering in our breeds and are investigating slower growth breeds as an alternative.
Simply put, we believe when raising poultry, chickens should be able to act like chickens. So we're funding graduate-level programs studying chicken activity and what encourages more activity and play. And every year, we're adding more housing with outdoor access, windows, perches and pecking bales.
We have zero tolerance policies for instances of animal abuse, have emergency procedures in place for natural disasters, and we are doing other things to minimize bird stress, such as implementing controlled atmosphere stunning.
1Federal regulations prohibit the use of hormones or steroids in pork and poultry.
†Except for milk protein in pork products.
*Minimally processed. No artificial ingredients.
**Not restrained in gestation or farrowing crates.