See how our Quality Standards go above and beyond.

Proudly Supporting Pups4PatriotsTM

We’ve partnered with American Humane to change lives at both ends of the leash.

Over the next several years, we have pledged almost $1 million to help dogs find homes and veterans find healing.


Pups4Patriots™ is a program committed to putting more leashes into the hands of more veterans in need. The program rescues qualified dogs in need of forever homes and trains them to act as service pets for veterans with post-traumatic stress (PTS) and traumatic brain injury (TBI).

Many brave members of the U.S. Armed Forces face another daunting battle when they return to civilian life. Psychological wounds, including PTS, can cause depression and social isolation—which leads to suicide far too often.

American Humane is dedicated to helping veterans heal through the power of the human-animal bond. Scientific research has increasingly revealed that with special training, dogs have the ability to lower stress, anxiety levels and feelings of depression, aid social reintegration, and give veterans much-needed comfort and confidence.

But there are still challenges that limit how many veterans get paired with service dogs. There are lengthy waiting lists, and the costs of intensive training can reach as high as $30,000.

our commitment

With our commitment, we will be able to find homes for up to 25 dogs.

And we’ve already gotten started! Six vet and pup teams graduated from the program in 2019 and six more are in training and on track to graduate by the end of 2020.
meet the teams
At Coleman, we take our ability to help those who defend us and our freedom in a personal way. We have more than a dozen veterans employed at our company and many more among our friends and family. We like to dream big when veterans are in need and turn that dream into reality. We are proud to make this contribution.
Mel Coleman

You can support this effort with every purchase of a Coleman Natural product.

The Pups4Patriots™ logo is proudly printed on each of our product labels. Learn More