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You want to know that what you’re feeding your family both tastes good and is good for them. And what better way to choose products that meet these expectations than to get recommendations from other consumers just like you?

Parents can have a tough time navigating grocery store labels. It’s not always clear to see what’s actually in the products you’re buying, and labels can be misleading. Besides, even if a meat product is labeled to your liking, how will you know whether the taste is up to par?

The Parent Tested Parent Approved (PTPA) community exists for this reason. Getting input from fellow like-minded parents is invaluable, especially for families with busy schedules. We’re thrilled to announce that Coleman Natural uncured bacon has been selected as the very first meat product to earn the PTPA Seal of Approval.

“It cooked perfectly and tasted great. We made a couple different things with the bacon, and they all came out amazing.”
Parent Tested Parent Approved Survey Respondent

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What Is the PTPA Seal?

The Parent Tested Parent Approved platform is a “parent-based, family-oriented community that shares tips, gives feedback, and supports one another through various channels.” PTPA was founded to help facilitate word-of-mouth recommendations, allowing families to help other families make better purchasing decisions. It’s now North America’s largest parent testing community, leveraging an audience of more than 3,000 influencers and over 200,000 moms, dads, and caregivers.

The organization offers a prestigious award, the Parent Tested Parent Approved Seal of Approval. This award helps consumers make more informed buying decisions, as the household and lifestyle products that have won it have passed multiple tests. But unlike other awards that tend to be based on popularity, voting systems, or marketing efforts, the PTPA Seal is not easily earned.

kid eating bacon

The PTPA Seal Testing and Award Process

The PTPA seal indicates that the product has passed a rigorous testing and approval process from both the Parent Tested Parent Approved organization and the independent community of family testers.

In order for brands to receive this seal on one of their products, they must submit their product and be approved to even enter the process. PTPA then decides whether the product meets the criteria, ensuring that it’s a fit for their community of families.

If the product is approved to enter the evaluation system, PTPA then selects a group of families who fall within the brand’s target market to receive the product and test independently. The products are drop-shipped to the families, who fall across a wide range of demographics, including many single-parent households and diverse socioeconomic circumstances.

Once the testing families use the product, they complete a thorough survey about their experience, including a host of questions about product taste, texture, packaging, nutritional value, and quality. PTPA reviews these findings and provides valuable market research to the manufacturer. Finally, after carefully examining both score and sentiment, the organization then makes their decision on whether or not the product should receive the seal.

Findings from the Research*

  • Of the parents who tested Coleman Natural bacon, 9 out of 10 agreed the product met or exceeded their expectations
  • Of the parents who tested Coleman Natural bacon, 7 out of 10 ranked it as providing higher nutritional value than the competition
  • 86% of consumers said the PTPA Seal of Approval increased their likelihood of purchase
  • 73% of consumers said the PTPA Seal of Approval reinforced brand loyalty

Coleman Natural Uncured Bacon, a PTPA Award Winner

There are many different product categories that are evaluated through the PTPA seal award program. Coleman Natural bacon has won this award in the Food and Beverage category, and is the very first meat product to receive the seal. The bacon comes in two varieties: Hickory Smoked Uncured Bacon and Sugar-Free Applewood Smoked Uncured Bacon. Find it at a store near you.

“No concerns. It was the best bacon I have ever eaten!”
Parent Tested Parent Approved Survey Respondent

Why is this bacon so well-loved? For starters, it’s made of pork sourced from American family farms that raise their animals crate-free, with no antibiotics or added hormones ever. It’s free of added nitrates and nitrites. The Hickory Smoked variety has only 1 gram of sugar per serving, while the Applewood Smoked variety is free of sugar — making it ideal for paleo diets, sugar-reducing or sugar-free diets, and keto diets.

The bacon comes in 12-oz. packages (or get a 3-pack!) and can be frozen for easy storage. It’s perfect for weekend brunches, BLTs in lunch boxes, bacon-wrapped hors d’oeuvres, weeknight meals, and so much more. “Plus, it’s delicious. How do you go wrong with bacon?” says Sharon Vinderine, CEO and Founder of Parent Tested Parent Approved.

Testing with real consumers has made one thing clear: You can trust that you’re nourishing your family when you feed them Coleman Natural uncured bacon. Find it at a store near you.

ptpa bacon group

“Since my dad started selling all-natural meat we’ve been on a mission to get better meat on the tables for more families across the country. This award is just another stepping stone to making that goal a reality, ” says Mel Coleman, Jr., the 5th generation member of the founding Coleman family. “I’m proud of the work my family has done to feed families better and appreciate the moms and dads that took the time to give us the important feedback we need to continue to grow.”

Find our award-winning bacon at a store near you.

Here are a few mouthwatering recipes that use our Parent Tested Parent Approved bacon for your family to enjoy:


*2021 PTPA Survey of Coleman Natural Bacon Products


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